How Tesco communicates with its diverse workforce

Externally, Tesco is one of the most talked-about companies in the UK. But internally, it’s a real challenge for the communications team to get news to its 300,000 employees in the UK and a further 150,000 overseas before they read it in newspapers, hear it from customers, or see it on TV

Friday, 4th July 2008
Greg Sage, Head of Internal Communications at Tesco, will be at Melcrum’s 7th Annual Strategic Communication Management Summit UK in October to explain how the retail giant deals with the challenges of communicating with a large and diverse workforce.

Greg, who writes in the latest issue of IC, the magazine for internal communications professionals, published this month, will discuss:

• Key communication channels used
• The opportunities and challenges of new media
• Giving Tesco staff the information they need to make the most of their career at the company and to represent the business in their local communities.

This year's summit will focus on giving internal comms professionals the techniques and tools to maximise their performance.

There will be practical advice on how to:

• Use leadership communication to create business advantage
• Engage a large and diverse workforce
• Recession-proof the communication function
• Strengthen your internal brand
• Develop an effective change communication strategy
• Persuade leaders and managers to be better communicators
• Transform the communication function into a centre of expertise

Delegates to the conference – which is being held at Millennium Gloucester Hotel, London, on October 15 and 16, with two half-day workshops on October 14 – will hear from representatives of leading organisations such as GE Healthcare, Nokia, AstraZeneca, BUPA, Hewlett-Packard, Unilever and IKEA UK.

The full conference programme is available at www.SCMsummit.co.uk

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